Eight things we
believe about wine,
and an app for it.
A short letter, pinned above the desk. We re-read it before every release and after every disagreement.
- i.
Your palate is yours.
Not a crowd average. Not a critic's number. Not a sales channel. Eight sips in, we know your taste — and we keep it.
- ii.
The bottle is the point.
The app is a candle, not a stage. Open it, get your answer, go back to dinner.
- iii.
Be opinionated, never preachy.
A sommelier with a view is useful. A lecturer is exhausting. We pick a bottle. We tell you why. We move on.
- iv.
Wine is patient.
Bottles age in years. The app should respect that — no infinite scroll, no streaks, no nudges to drink something tonight.
- v.
Words matter more than charts.
"Cassis and graphite. Tannins still tight — give it air." That sentence is the product. A radar diagram is just the receipt.
- vi.
No score above 100.
No 105/100 "above-and-beyond." No fake urgency. No mascot gestures. You're an adult, ordering wine.
- vii.
Friends, not a feed.
If you want to share a bottle with someone, do it with someone — by name. We will never build a leaderboard.
- viii.
Drink less, drink better.
A good sommelier saves you money. We hope you spend fewer dollars and more attention.